Integrated Campaigns Course:
Athens Parent Wellbeing
Throughout my integrated advertising and public relations campaign course, my team and I worked on a 4-month-long campaign for Athens Parent Wellbeing
Social
Media
Event Venue Highlight
Event Venue Highlight
Due to Athens Parent Wellbeing functioning as a nonprofit company, our main goal was to increase its sustaining donors. In order to do this we took care of their Instagram social media posts, aligning posts to be more user-friendly and have a cohesive image.
We also provided APW with a communication brand guide, newsletter template, and we were able to contribute to a feature of them in a local news article.
To wrap up the campaign, we presented our progress over the 4 months, including a substantial growth in social media engagement, an increase in donations, and the deliverables handed over to help them in the future.
AthensParentWellbeing by Emily Carter